Author Archive for: 707HarquinFealtyBlog

Fealty Harquin

About Fealty Harquin

We love our food truck, and we especially love our fellow food truckers! And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great! For business owners the proliferation of mobile food businesses means that we’ve got to step up […]
Rate this item
(1 vote)

We love our food truck, and we especially love our fellow food truckers!

And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great!

For business owners the proliferation of mobile food businesses means that we’ve got to step up our game every year and differentiate ourselves to keep up with the increased competition.

While food truck marketing is more of an art than a science, we’ve learned over the years that a unique theme can set your food business apart from others, especially if you food quality matches your unique-ness.

So where to start?

To begin, let’s first talk about the why’s of a theme…

Why Have A Theme?

Although starting a food truck business isn’t as expensive as starting a brick and mortar restaurant, it still costs a lot. That’s why you would do all you can to ensure it’s a success. Thinking of a theme for your food truck helps achieve success in various ways.

First of all, having a food truck theme allows you to easily create a menu. You can create dishes that complement each other depending on what theme you choose.

Even if you own a restaurant and you have your menu, a food truck theme will still help you to know what dishes to offer. You may choose to offer only desserts, dishes that can easily be eaten or your bestsellers.

Secondly, having a food truck theme makes it easier to be popular. This is because you can focus on a specific niche rather than to touch several niches.

When you’re already popular on a specific theme, cupcakes, for example, you can easily move to another, let’s say cookies. Previous clients who loved your cupcakes are more likely to try out your other food trucks.

Lastly, having a food truck theme helps you define your target market. For example, you plan to have a food truck near the beach. Rather than making multiple dishes available, you can simply concentrate on the ones those on the beach would love.

Food Truck Theme Suggestions

Now that you know the importance of having a food truck theme, it’s time to hear out our food truck theme suggestions:

Burgers

Who doesn’t love burgers? Serve the simplest and most affordable or add a few more ingredients to make it special. It’s a fact that burgers sell but there are also a lot who are into this theme already. If you are considering this for your food truck, make sure to offer something unique so you can stay ahead of your competition.

Ice Cream

This is another food truck favorite but it is also one of the most customizable themes. You can show your creativity on this one. Select from serving creamy gelato or the classic American ice cream.

Also, there are lots of flavors, from vanilla to rocky road or more exotic flavors like chili or green tea. You can even come up with your flavor.

Ice cream trucks can also be a seasonal food truck and can be converted to another theme during the offseason. It can be also an opportunity to try having them rented out when its offseason.

Paninis

Paninis are great because they add a bit of gourmet touch to the common sandwich. All you need is a panini press and then your good to go. You can serve various kinds of Paninis and, like burgers, they are also easy to sell and easy to customize.

Find a spot near offices because its great for lunch or even a snack. If you want to stand out, offer your paninis with a little more flair or uniqueness by inventing your secret sauce or giving them a Mediterranean twist.

Waffles

There are lots of recipes for waffles and they are mostly simple to make. You need your base waffle plus a few ingredients for assembly. With its simplicity, waffles are great as a food truck theme. They can be served at any time of day and people love them on any day of the week.

Cupcakes

Cupcakes are still trending and they are here to stay thanks to the huge variety available. There are simple but tasty cupcakes and then there are gourmet and decadent ones.

Give your food truck a cupcake specialty, something people will talk about because of how weird yet great tasting it is. Who knows, you might even get hired for an event, like a wedding, with your one-of-a-kind cupcakes.

Barbecue

Scrumptious meat, grilled to perfection. A subtle smoky taste and an incredible bbq sauce. Wouldn’t that make anyone’s mouth water? Barbecue themed food trucks have an appeal to the masses that you can’t compete with. People will line up for them especially when they trace the smell coming from your truck.

Ethnic Cuisine

Take inspiration from the cuisines around the world. There are plenty of dishes that are simple to do and most ingredients are now available locally. For example, in Japanese cuisine, there are Takoyaki balls. They are essentially a mixture of vegetables, squid, and batter. These can easily make people curious and hooked on a tasty snack.

Regional Cuisine

You don’t have to look far for inspiration. You can start with the regional cuisines found all across America. These can include tacos, gumbos, clam chowders and many others.

Organic Or Superfoods

Being watchful of what you eat is now a trend. It doesn’t mean that food that comes out from a food truck can’t be healthy or good for your body. Try healthy organic and superfood ingredients as your main theme. You can start with various superfoods or stick to one like an Avocado-themed food truck.

Read More
It’s summer, and you know what that means? That’s right – festival time! If you own a restaurant or a food truck truck festivals are a great way to bring your food to new customers.  Not to mention they’re a an absolute blast to work.  So without further ado, we wanted to mention 6 of […]
Rate this item
(0 votes)

It’s summer, and you know what that means?

That’s right – festival time!

If you own a restaurant or a food truck truck festivals are a great way to bring your food to new customers.  Not to mention they’re a an absolute blast to work.  So without further ado, we wanted to mention 6 of our favorites in the United States…

Wildwood, NJ – Inaugural Rib-off Festival

When: August 3, 2019, from 4:00 pm to 10:00 pm
August 4, 2019, from 11:00 am to 5:00 pm

Where: Byrne Plaza, New Jersey

If you’re into smoked ribs or if you have your very own smoked ribs recipe, you have to attend this festival. Some of the best food trucks from all over the tri-state area will sell their products. They will also be competing for the Best Wildwood Rib-Off Champion tile. There will also be lots of activities for kids and kids at heart.

Frankenmuth, MI – Funtown Chowdown

When: August 8, 2019, from 3:00 pm to 9:00 pm

Where: Frankenmuth River Place Shops Frankenmuth, Michigan

This annual food truck festival is in its 3rd year and is a recurring event. It happens every second Thursday of the month. So don’t worry if your schedule isn’t clear on August 8, you could still join on September 12 and the succeeding months.

They offer a tent with a seating capacity of over 500 and this year the festival will feature 20 trucks. Apart from enjoying the food, there are also lots of fun activities you can enjoy with the family.

Columbus, OH – Food Truck Festival

When: August 16-17, 2019 from 11:00 am to 11:00 pm

Where: Bicentennial Park and The Scioto Mile Columbus, Ohio

This is the largest food festival in the midwest and it is going to be a two-day event. They have over 50 food trucks from all over Ohio as well as the surrounding areas. Apart from the wide selection of food, they also bring live music from national recording artists. With a variety of activities offered, there will be something for everyone to enjoy.

Philadelphia, PA – NEO FC Food Truck & Craft Festival

When: August 17, 2019, from 11:00 am to 5:00 pm

Where: Burholme Park Cottman Avenue, Philadelphia

Taste local Philly foods, check out crafts, enjoy the music, and spend time with your family and friends at this festival. Currently running on their 4th year, this festival is organized by the NEO Youth Sports FC Soccer. The funds from the festival will greatly help young players with their expenses with regards to the materials needed for training as well as for playing in tournaments.

Florence, MA – Look Park Food Truck Festival

When: August 24, 2019, from 12:00 pm to 6:00 pm

Where: Look Memorial Park Florence, Massachusetts

Take part of the 3rd annual Look Par Food Festival and enjoy scrumptious dishes. There will also be a beer and wine tent so you can enjoy them with your food. Only those who are 21 and over, with an ID, will be served with alcoholic beverages. There is also going to be live music brought to you by Tony Bernardo and Rock 201.

Uncasville, CT – New England Food Truck And Music Festival

When: August 31, 2019, from 11:00 am to 10:00 pm
September 1, 2019, from 11:00 am to 8:00 pm

Where: Mohegan Sun Casino Uncasville, Connecticut

Enjoy not only good food but also great music at the New England Food Truck And Music Festival. It’s on its fourth year and this year they’ll still be having a variety of food trucks, live music, activities for kids, games, fireworks, and so much more. Bring your family and friends for a fun day of music and food.

Read More
Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough. But did you know that you can take your success a step further simply by using food trucks? Why Should You Use Food Trucks? Makes You Mobile Being mobile makes it a whole lot easier for you […]
Rate this item
(0 votes)

Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough.

But did you know that you can take your success a step further simply by using food trucks?

Why Should You Use Food Trucks?

Makes You Mobile

Being mobile makes it a whole lot easier for you to reach customers. Bring your food truck to a festival so more people can discover you. If they loved your food, you may see them in your restaurant even if they need to travel just to dine in.

(more…)

Read More
Food truck catering is becoming a very popular choice for weddings. If you have a food truck business, tapping into this kind of market should be one of your goals to better market your business. It opens up a whole new world of customers and they are a very profitable market. Before you sign a […]
Rate this item
(1 vote)

Food truck catering is becoming a very popular choice for weddings. If you have a food truck business, tapping into this kind of market should be one of your goals to better market your business. It opens up a whole new world of customers and they are a very profitable market.

Before you sign a couple up for your food truck catering service for their wedding day, it is best to know more about your customers. Here are some reasons why a couple might want to hire a food truck caterer. Use this information to better meet their demands and expectations.

(more…)

Read More