Archive for category Food Business

Franchising is a good system for expanding one’s restaurant business, and the key to a successful franchise is trust. The franchise owner and the local operator needs to have a good relationship so that they can both help each other in establishing the business and extending the franchise service to that locality. In today’s competitive […]
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Franchising is a good system for expanding one’s restaurant business, and the key to a successful franchise is trust.

The franchise owner and the local operator needs to have a good relationship so that they can both help each other in establishing the business and extending the franchise service to that locality.

In today’s competitive world, franchisors also need to always be innovative. One way to do that is to consider or look into the possibility of using food trucks. Food trucks are very popular today and the masses have come to accept them although there are still some who don’t like them. 

Why Franchises Are Considering Food Trucks

Although there are mixed opinions about food trucks, franchises still see it as a good thing to include in their system. Here are the following reasons why:

Low Initial Investment

Comparing a food truck to a brick and mortar franchise, it is obvious that you’ll be spending a whole lot less with food trucks. This gives food truck a competitive edge as compared to regular franchised branches. You just need to make sure that the food truck you buy is fitted with the right equipment needed to produce the food the brand serves. 

It is possible to customize food trucks to suit the needs of the franchise. It is also possible to limit the dishes or products offered if the food truck isn’t really suitable for producing such dishes. 

The low initial investment is also ideal if you are just trying to get a feel on how the community will accept the branch. Some can use the Food Truck to test out the waters first before they invest in a full restaurant branch. 

Low Operation Cost

Even a smaller branch of a franchise could require a lot of staff and utilities to have it properly running. There are also monthly expenses that need to be paid like monthly rentals. To run a food truck, you don’t need as much staff. 

Food trucks can run with little maintenance because there isn’t much to maintain. The focus on food trucks is in producing food. Seating and restrooms are optional and most don’t have them. However, they can still function well in producing food that customers buy.

Food Trucks Can Attract Customers

Food trucks are also attractive to customers especially if they bear the name of a known brand. Even if there is already a full restaurant in the area, a food truck can still help add more customers. Food trucks can travel and can be used for festivals. This can help reach more customers and introduce your products to more people. Giving people better access to your products can attract more people to go to your restaurant for another great dining experience.

Help Test Out Locations

One of the reasons why restaurants fail is because of their location. Food trucks can help owners test out locations easily. You can drive food trucks to various areas and see if people are likely to buy what’s on your menu. If you feel that there is potential, then you can scout for the perfect place to put up your restaurant. 

Aside from localities, food trucks can also be driven to various locations for specific customers. For example, you can be hired by someone for a wedding but instead of cooking all dishes in your restaurant, you can have the food truck driven to the location to create fresh dishes. 

Conclusion

Food trucks are loved and hated by people. Some love them because they are able to reach more people in far places. Some hate them because it seems unfair to put up a food truck business in front of an existing burger restaurant. However, there is no denying that there are many reasons why it is a great idea for the franchise owner to include a food truck in their system. 

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Are you ready to join the food truck industry? Have you asked yourself all the essential questions before deciding? It’s not yet too late to own one and having one is a great idea to start your food business. Also, a food truck is a great addition to your current restaurant. It can help you […]
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Are you ready to join the food truck industry? Have you asked yourself all the essential questions before deciding? It’s not yet too late to own one and having one is a great idea to start your food business. Also, a food truck is a great addition to your current restaurant. It can help you expand your business and your reach.

With all the benefits that you can get out of purchasing a food truck, it is no surprise that many people want one. But before you purchase a food truck, there are some things that you should look for and they include the following…

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We love our food truck, and we especially love our fellow food truckers! And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great! For business owners the proliferation of mobile food businesses means that we’ve got to step up […]
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We love our food truck, and we especially love our fellow food truckers!

And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great!

For business owners the proliferation of mobile food businesses means that we’ve got to step up our game every year and differentiate ourselves to keep up with the increased competition.

While food truck marketing is more of an art than a science, we’ve learned over the years that a unique theme can set your food business apart from others, especially if you food quality matches your unique-ness.

So where to start?

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Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough. But did you know that you can take your success a step further simply by using food trucks? Why Should You Use Food Trucks? Makes You Mobile Being mobile makes it a whole lot easier for you […]
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Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough.

But did you know that you can take your success a step further simply by using food trucks?

Why Should You Use Food Trucks?

Makes You Mobile

Being mobile makes it a whole lot easier for you to reach customers. Bring your food truck to a festival so more people can discover you. If they loved your food, you may see them in your restaurant even if they need to travel just to dine in.

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Food truck catering is becoming a very popular choice for weddings. If you have a food truck business, tapping into this kind of market should be one of your goals to better market your business. It opens up a whole new world of customers and they are a very profitable market. Before you sign a […]
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Food truck catering is becoming a very popular choice for weddings. If you have a food truck business, tapping into this kind of market should be one of your goals to better market your business. It opens up a whole new world of customers and they are a very profitable market.

Before you sign a couple up for your food truck catering service for their wedding day, it is best to know more about your customers. Here are some reasons why a couple might want to hire a food truck caterer. Use this information to better meet their demands and expectations.

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Owning a food truck is pretty awesome, and well…fun!. Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss! While it can be an exciting adventure, it’s important to remember […]
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Owning a food truck is pretty awesome, and well…fun!.

Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss!

While it can be an exciting adventure, it’s important to remember that your food truck is a business and it should be making you money on a consistent basis.

As such your food truck needs to be properly marketed to help you expand your audience and keep existing customers coming back.

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Anyone who is looking to start a food truck business must already have a cuisine in mind. But if you think that is enough to start a food truck business, you are wrong.  Before, leaving your full-time job in order to start a food truck business there are some important considerations that should be always kept […]
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Anyone who is looking to start a food truck business must already have a cuisine in mind. But if you think that is enough to start a food truck business, you are wrong.  Before, leaving your full-time job in order to start a food truck business there are some important considerations that should be always kept in mind.  As is rightly said if you start doing anything without proper homework, the chances of achieving great success are really thin. So before you directly jump into the business of running a food truck, you must ask yourself a few questions.

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Today’s article is based on some lessons learned from having to call for a tow truck on I485 outside of Charlotte, NC.  Thanks to the guys from Top Dogz Towing Company for their service and their advice in putting this article together. For Food Truck owners, there’s basically two reasons why one might need to […]
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Today’s article is based on some lessons learned from having to call for a tow truck on I485 outside of Charlotte, NC.  Thanks to the guys from Top Dogz Towing Company for their service and their advice in putting this article together.

For Food Truck owners, there’s basically two reasons why one might need to tow a food truck.  The first, and possibly most obvious reason is because the food truck you own is not self-propelled (ie: it’s built on a towable trailer), and second is your food truck has broken down.  As the owner of a converted 1971 VW Bus, I’ve had to opt for the latter more time than I care to admit, and from the countless food truck owner-operators I’ve met over the years, that seem to be the rule rather than the exception.

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So you’ve made the decision be a food truck owner.  Good for you! This is the critical first, and most important, step in a career that can rewarding on so many levels, not least of which is financially.  And while nothing is for sure, especially in the restaurant business, food trucks are cost effective business […]
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So you’ve made the decision be a food truck owner.  Good for you!

This is the critical first, and most important, step in a career that can rewarding on so many levels, not least of which is financially.  And while nothing is for sure, especially in the restaurant business, food trucks are cost effective business solutions for the newbie restaurateur, providing that you’re the type that can handle the uncertainty that comes with the complete autonomy of being your own boss.

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