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CMT is a collection of food truck owners, auctioneers, and enthusiasts that believe that there’s a large enough audience of mobile restaurateurs out there that need a quality auction house to list there food truck for sale.

As the food truck movement continues to grow, we’ve identified a real need for coordination information regarding getting started, rules and regulations, as well as the sale / purchase of vehicles to start a food truck business.

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Couple buying pasta from food truck at outdoor market

We love our food truck, and we especially love our fellow food truckers!

And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great!

For business owners the proliferation of mobile food businesses means that we’ve got to step up our game every year and differentiate ourselves to keep up with the increased competition.

While food truck marketing is more of an art than a science, we’ve learned over the years that a unique theme can set your food business apart from others, especially if you food quality matches your unique-ness.

So where to start?

To begin, let’s first talk about the why’s of a theme…

Why Have A Theme?

Although starting a food truck business isn’t as expensive as starting a brick and mortar restaurant, it still costs a lot. That’s why you would do all you can to ensure it’s a success. Thinking of a theme for your food truck helps achieve success in various ways.

First of all, having a food truck theme allows you to easily create a menu. You can create dishes that complement each other depending on what theme you choose.

Even if you own a restaurant and you have your menu, a food truck theme will still help you to know what dishes to offer. You may choose to offer only desserts, dishes that can easily be eaten or your bestsellers.

Secondly, having a food truck theme makes it easier to be popular. This is because you can focus on a specific niche rather than to touch several niches.

When you’re already popular on a specific theme, cupcakes, for example, you can easily move to another, let’s say cookies. Previous clients who loved your cupcakes are more likely to try out your other food trucks.

Lastly, having a food truck theme helps you define your target market. For example, you plan to have a food truck near the beach. Rather than making multiple dishes available, you can simply concentrate on the ones those on the beach would love.

Food Truck Theme Suggestions

Now that you know the importance of having a food truck theme, it’s time to hear out our food truck theme suggestions:


Who doesn’t love burgers? Serve the simplest and most affordable or add a few more ingredients to make it special. It’s a fact that burgers sell but there are also a lot who are into this theme already. If you are considering this for your food truck, make sure to offer something unique so you can stay ahead of your competition.

Ice Cream

This is another food truck favorite but it is also one of the most customizable themes. You can show your creativity on this one. Select from serving creamy gelato or the classic American ice cream.

Also, there are lots of flavors, from vanilla to rocky road or more exotic flavors like chili or green tea. You can even come up with your flavor.

Ice cream trucks can also be a seasonal food truck and can be converted to another theme during the offseason. It can be also an opportunity to try having them rented out when its offseason.


Paninis are great because they add a bit of gourmet touch to the common sandwich. All you need is a panini press and then your good to go. You can serve various kinds of Paninis and, like burgers, they are also easy to sell and easy to customize.

Find a spot near offices because its great for lunch or even a snack. If you want to stand out, offer your paninis with a little more flair or uniqueness by inventing your secret sauce or giving them a Mediterranean twist.


There are lots of recipes for waffles and they are mostly simple to make. You need your base waffle plus a few ingredients for assembly. With its simplicity, waffles are great as a food truck theme. They can be served at any time of day and people love them on any day of the week.


Cupcakes are still trending and they are here to stay thanks to the huge variety available. There are simple but tasty cupcakes and then there are gourmet and decadent ones.

Give your food truck a cupcake specialty, something people will talk about because of how weird yet great tasting it is. Who knows, you might even get hired for an event, like a wedding, with your one-of-a-kind cupcakes.


Scrumptious meat, grilled to perfection. A subtle smoky taste and an incredible bbq sauce. Wouldn’t that make anyone’s mouth water? Barbecue themed food trucks have an appeal to the masses that you can’t compete with. People will line up for them especially when they trace the smell coming from your truck.

Ethnic Cuisine

Take inspiration from the cuisines around the world. There are plenty of dishes that are simple to do and most ingredients are now available locally. For example, in Japanese cuisine, there are Takoyaki balls. They are essentially a mixture of vegetables, squid, and batter. These can easily make people curious and hooked on a tasty snack.

Regional Cuisine

You don’t have to look far for inspiration. You can start with the regional cuisines found all across America. These can include tacos, gumbos, clam chowders and many others.

Organic Or Superfoods

Being watchful of what you eat is now a trend. It doesn’t mean that food that comes out from a food truck can’t be healthy or good for your body. Try healthy organic and superfood ingredients as your main theme. You can start with various superfoods or stick to one like an Avocado-themed food truck.

food truck festival

It’s summer, and you know what that means?

That’s right – festival time!

If you own a restaurant or a food truck truck festivals are a great way to bring your food to new customers.  Not to mention they’re a an absolute blast to work.  So without further ado, we wanted to mention 6 of our favorites in the United States…

Wildwood, NJ – Inaugural Rib-off Festival

When: August 3, 2019, from 4:00 pm to 10:00 pm
August 4, 2019, from 11:00 am to 5:00 pm

Where: Byrne Plaza, New Jersey

If you’re into smoked ribs or if you have your very own smoked ribs recipe, you have to attend this festival. Some of the best food trucks from all over the tri-state area will sell their products. They will also be competing for the Best Wildwood Rib-Off Champion tile. There will also be lots of activities for kids and kids at heart.

Frankenmuth, MI – Funtown Chowdown

When: August 8, 2019, from 3:00 pm to 9:00 pm

Where: Frankenmuth River Place Shops Frankenmuth, Michigan

This annual food truck festival is in its 3rd year and is a recurring event. It happens every second Thursday of the month. So don’t worry if your schedule isn’t clear on August 8, you could still join on September 12 and the succeeding months.

They offer a tent with a seating capacity of over 500 and this year the festival will feature 20 trucks. Apart from enjoying the food, there are also lots of fun activities you can enjoy with the family.

Columbus, OH – Food Truck Festival

When: August 16-17, 2019 from 11:00 am to 11:00 pm

Where: Bicentennial Park and The Scioto Mile Columbus, Ohio

This is the largest food festival in the midwest and it is going to be a two-day event. They have over 50 food trucks from all over Ohio as well as the surrounding areas. Apart from the wide selection of food, they also bring live music from national recording artists. With a variety of activities offered, there will be something for everyone to enjoy.

Philadelphia, PA – NEO FC Food Truck & Craft Festival

When: August 17, 2019, from 11:00 am to 5:00 pm

Where: Burholme Park Cottman Avenue, Philadelphia

Taste local Philly foods, check out crafts, enjoy the music, and spend time with your family and friends at this festival. Currently running on their 4th year, this festival is organized by the NEO Youth Sports FC Soccer. The funds from the festival will greatly help young players with their expenses with regards to the materials needed for training as well as for playing in tournaments.

Florence, MA – Look Park Food Truck Festival

When: August 24, 2019, from 12:00 pm to 6:00 pm

Where: Look Memorial Park Florence, Massachusetts

Take part of the 3rd annual Look Par Food Festival and enjoy scrumptious dishes. There will also be a beer and wine tent so you can enjoy them with your food. Only those who are 21 and over, with an ID, will be served with alcoholic beverages. There is also going to be live music brought to you by Tony Bernardo and Rock 201.

Uncasville, CT – New England Food Truck And Music Festival

When: August 31, 2019, from 11:00 am to 10:00 pm
September 1, 2019, from 11:00 am to 8:00 pm

Where: Mohegan Sun Casino Uncasville, Connecticut

Enjoy not only good food but also great music at the New England Food Truck And Music Festival. It’s on its fourth year and this year they’ll still be having a variety of food trucks, live music, activities for kids, games, fireworks, and so much more. Bring your family and friends for a fun day of music and food.

benefits of food trucks

Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough.

But did you know that you can take your success a step further simply by using food trucks?

Why Should You Use Food Trucks?

Makes You Mobile

Being mobile makes it a whole lot easier for you to reach customers. Bring your food truck to a festival so more people can discover you. If they loved your food, you may see them in your restaurant even if they need to travel just to dine in.


wedding food caterer

Food truck catering is becoming a very popular choice for weddings. If you have a food truck business, tapping into this kind of market should be one of your goals to better market your business. It opens up a whole new world of customers and they are a very profitable market.

Before you sign a couple up for your food truck catering service for their wedding day, it is best to know more about your customers. Here are some reasons why a couple might want to hire a food truck caterer. Use this information to better meet their demands and expectations.


CMT Auctions Food Trucks in DC

Owning a food truck is pretty awesome, and well…fun!.

Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss!

While it can be an exciting adventure, it’s important to remember that your food truck is a business and it should be making you money on a consistent basis.

As such your food truck needs to be properly marketed to help you expand your audience and keep existing customers coming back.


Anyone who is looking to start a food truck business must already have a cuisine in mind. But if you think that is enough to start a food truck business, you are wrong.  Before, leaving your full-time job in order to start a food truck business there are some important considerations that should be always kept in mind.  As is rightly said if you start doing anything without proper homework, the chances of achieving great success are really thin. So before you directly jump into the business of running a food truck, you must ask yourself a few questions.


Food Truck Towing

Today’s article is based on some lessons learned from having to call for a tow truck on I485 outside of Charlotte, NC.  Thanks to the guys from Top Dogz Towing Company for their service and their advice in putting this article together.

For Food Truck owners, there’s basically two reasons why one might need to tow a food truck.  The first, and possibly most obvious reason is because the food truck you own is not self-propelled (ie: it’s built on a towable trailer), and second is your food truck has broken down.  As the owner of a converted 1971 VW Bus, I’ve had to opt for the latter more time than I care to admit, and from the countless food truck owner-operators I’ve met over the years, that seem to be the rule rather than the exception.


Phat Cart Food Truck

If you love street food,  you’re are hungry and need some savory in a pinch, a food truck can be a great choice over traditional brick-and-mortar .

With that being said, gone are the days of food trucks serving up budget food.  In fact, there are now food trucks scattered throughout various cities serving up some of the most gourmet meals you will find anywhere. As a result, food trucks have gained a cult following and they have become a staple part of a lot of the culinary scenes across the entire country.

We’ve had a fun time trying them all, but in our humble opinion, here are the Top 7 Food Trucks In America for 2017…



So you’ve made the decision be a food truck owner.  Good for you!

This is the critical first, and most important, step in a career that can rewarding on so many levels, not least of which is financially.  And while nothing is for sure, especially in the restaurant business, food trucks are cost effective business solutions for the newbie restaurateur, providing that you’re the type that can handle the uncertainty that comes with the complete autonomy of being your own boss.


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Owning a food truck is pretty awesome, and well…fun!.

Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss!

While it can be an exciting adventure, it’s important to remember that your food truck is a business and it should be making you money on a consistent basis.

As such your food truck needs to be properly marketed to help you expand your audience and keep existing customers coming back.

With that in mind we wanted to cover some tried-and-true ideas to help you take your marketing to a whole new level.

Brand Excitement Is Job #1

Back in the day when food trucks business was in it’s infancy and competition was low, simply BEING a colorfully designed food truck gave you the “it” factor that can drive food truck sales nowadays through the roof.

Although competition has increased dramatically in recent years, there are still plenty of things you can do to create excitement in your brand.  Unique food packaging with your logo on food packaging is a great way of creating a stronger association between your brand and delicious food in the customers mind.

Be Where Your Customers Are

Another way of increasing brand awareness is to:

  1. Know who your customer are and…
  2. Catering at events that your customer go to.

Try to think of associated customer types and predict where they will be as well.

People are more likely to purchase items from brands they know and trust, so the more events and locations you travel to, the more people will see your truck and the more your brand awareness will grow.  Your truck is like a moving billboard, it has your logo on it and should be instantly recognizable.

Get Online

The online world is growing increasingly important for all businesses as it allows you to connect more intimately with your customers.  Having an email list, adding to that list, and keeping the list supplied with on-topic content is an absolute must.

Your customers have given you their email, make sure you do them the service of providing interesting content that they can use.

For your social media platforms, you should develop an engagement plan stating things like what type of content you will be posting, how often, and how you will determine the success of the post. For example, you might want to post videos describing how your tasty meals are made, posting them once a week and aiming for a thousand views. You should also encourage customers to follow you on social media to make sure they see your mouth-watering posts.

While not for everyone, we’ve had some really great success with Facebook Messenger.  This tool is similar to a text message because it grabs the customers attention, it is also relatively easy to set-up and works great for food delivery business.

You should can also respond to customer questions on Facebook Messenger, creating a one-on-one dialogue.

Keeping Your Food Interesting

Finally, you should change your menu regularly. This is great for two reasons. Firstly, it allows you to experiment with food ideas. It will allow you to replace items that don’t sell well. It will also let you use seasonal ingredients, which should be cheaper to purchase.

Secondly, it will keep your customers coming back. If every season you change your menu, they’ll always be something new for customers to try.

Wrapping Up…

The mobile food space is full of businesses, including plenty of well-established international companies. However, by marketing your truck effectively you can stand out from your competition.

This article has examined three great ways to market your food truck. These were; using social media, creating more brand awareness and changing your menu regularly. As with all marketing you should inject your own personality and have fun.

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