Owning a food truck is pretty awesome, and well…fun!.
Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss!
While it can be an exciting adventure, it’s important to remember that your food truck is a business and it should be making you money on a consistent basis.
As such your food truck needs to be properly marketed to help you expand your audience and keep existing customers coming back.
With that in mind we wanted to cover some tried-and-true ideas to help you take your marketing to a whole new level.
Brand Excitement Is Job #1
Back in the day when food trucks business was in it’s infancy and competition was low, simply BEING a colorfully designed food truck gave you the “it” factor that can drive food truck sales nowadays through the roof.
Although competition has increased dramatically in recent years, there are still plenty of things you can do to create excitement in your brand. Unique food packaging with your logo on food packaging is a great way of creating a stronger association between your brand and delicious food in the customers mind.
Be Where Your Customers Are
Another way of increasing brand awareness is to:
- Know who your customer are and…
- Catering at events that your customer go to.
Try to think of associated customer types and predict where they will be as well.
People are more likely to purchase items from brands they know and trust, so the more events and locations you travel to, the more people will see your truck and the more your brand awareness will grow. Your truck is like a moving billboard, it has your logo on it and should be instantly recognizable.
The online world is growing increasingly important for all businesses as it allows you to connect more intimately with your customers. Having an email list, adding to that list, and keeping the list supplied with on-topic content is an absolute must.
Your customers have given you their email, make sure you do them the service of providing interesting content that they can use.
For your social media platforms, you should develop an engagement plan stating things like what type of content you will be posting, how often, and how you will determine the success of the post. For example, you might want to post videos describing how your tasty meals are made, posting them once a week and aiming for a thousand views. You should also encourage customers to follow you on social media to make sure they see your mouth-watering posts.
While not for everyone, we’ve had some really great success with Facebook Messenger. This tool is similar to a text message because it grabs the customers attention, it is also relatively easy to set-up and works great for food delivery business.
You should can also respond to customer questions on Facebook Messenger, creating a one-on-one dialogue.
Keeping Your Food Interesting
Finally, you should change your menu regularly. This is great for two reasons. Firstly, it allows you to experiment with food ideas. It will allow you to replace items that don’t sell well. It will also let you use seasonal ingredients, which should be cheaper to purchase.
Secondly, it will keep your customers coming back. If every season you change your menu, they’ll always be something new for customers to try.
The mobile food space is full of businesses, including plenty of well-established international companies. However, by marketing your truck effectively you can stand out from your competition.
This article has examined three great ways to market your food truck. These were; using social media, creating more brand awareness and changing your menu regularly. As with all marketing you should inject your own personality and have fun.