Food Truck Auction Winner

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CMT is a collection of food truck owners, auctioneers, and enthusiasts that believe that there’s a large enough audience of mobile restaurateurs out there that need a quality auction house to list there food truck for sale.

As the food truck movement continues to grow, we’ve identified a real need for coordination information regarding getting started, rules and regulations, as well as the sale / purchase of vehicles to start a food truck business.

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benefits of food trucks

Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough.

But did you know that you can take your success a step further simply by using food trucks?

Why Should You Use Food Trucks?

Makes You Mobile

Being mobile makes it a whole lot easier for you to reach customers. Bring your food truck to a festival so more people can discover you. If they loved your food, you may see them in your restaurant even if they need to travel just to dine in.

More Affordable Than A Second Branch

If you are looking to expand, consider a food truck rather than building another branch. It is more affordable than putting up a new building and you’d still be able to reach out more people in a different location.

More Profits

Sometimes business can feel a bit slow. By driving your food trucks to destinations where festivals and events are, you can improve your sales. You can also find busy streets where many people are.

Enables You To Experiment

Using a food truck allows you to experiment and test out locations or recipes. You can test out how people respond to your menu with the food trucks. If the response is great, you can expand into a bigger branch.

How To Efficiently Use Food Trucks?

Offer Catering Services

Food truck catering services are now trending. It’s a great way to bring your kitchen and food to entertain a private event. Furthermore, it also broadens your reach.

Promote A Signature Dish

With food trucks, you won’t have to offer everything in your restaurant’s menu. You can focus on a few entries to highlight or promote your signature dish. If your special dish is really good, more people are likely to find your restaurant and taste the other dishes that you offer.

Improve Your Presence

Being present in various events helps promote your food business to more people. Different people are attracted to different events and they are more likely to spend on food to replenish their energy. Simple and easy to eat dishes should be your main focus so people can take them on the go.

wedding food caterer

Food truck catering is becoming a very popular choice for weddings. If you have a food truck business, tapping into this kind of market should be one of your goals to better market your business. It opens up a whole new world of customers and they are a very profitable market.

Before you sign a couple up for your food truck catering service for their wedding day, it is best to know more about your customers. Here are some reasons why a couple might want to hire a food truck caterer. Use this information to better meet their demands and expectations.

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CMT Auctions Food Trucks in DC

Owning a food truck is pretty awesome, and well…fun!.

Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss!

While it can be an exciting adventure, it’s important to remember that your food truck is a business and it should be making you money on a consistent basis.

As such your food truck needs to be properly marketed to help you expand your audience and keep existing customers coming back.

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Anyone who is looking to start a food truck business must already have a cuisine in mind. But if you think that is enough to start a food truck business, you are wrong.  Before, leaving your full-time job in order to start a food truck business there are some important considerations that should be always kept in mind.  As is rightly said if you start doing anything without proper homework, the chances of achieving great success are really thin. So before you directly jump into the business of running a food truck, you must ask yourself a few questions.

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Food Truck Towing

Today’s article is based on some lessons learned from having to call for a tow truck on I485 outside of Charlotte, NC.  Thanks to the guys from Top Dogz Towing Company for their service and their advice in putting this article together.

For Food Truck owners, there’s basically two reasons why one might need to tow a food truck.  The first, and possibly most obvious reason is because the food truck you own is not self-propelled (ie: it’s built on a towable trailer), and second is your food truck has broken down.  As the owner of a converted 1971 VW Bus, I’ve had to opt for the latter more time than I care to admit, and from the countless food truck owner-operators I’ve met over the years, that seem to be the rule rather than the exception.

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Phat Cart Food Truck

If you love street food,  you’re are hungry and need some savory in a pinch, a food truck can be a great choice over traditional brick-and-mortar .

With that being said, gone are the days of food trucks serving up budget food.  In fact, there are now food trucks scattered throughout various cities serving up some of the most gourmet meals you will find anywhere. As a result, food trucks have gained a cult following and they have become a staple part of a lot of the culinary scenes across the entire country.

We’ve had a fun time trying them all, but in our humble opinion, here are the Top 7 Food Trucks In America for 2017…

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travelling-food-car

So you’ve made the decision be a food truck owner.  Good for you!

This is the critical first, and most important, step in a career that can rewarding on so many levels, not least of which is financially.  And while nothing is for sure, especially in the restaurant business, food trucks are cost effective business solutions for the newbie restaurateur, providing that you’re the type that can handle the uncertainty that comes with the complete autonomy of being your own boss.

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Owning a food truck is pretty awesome, and well…fun!.

Sure it’s hard work (ALOT of hard work) but I think we can all agree that running a mobile food enterprise is indeed fun, rewarding, and with the added benefit of being your own boss!

While it can be an exciting adventure, it’s important to remember that your food truck is a business and it should be making you money on a consistent basis.

As such your food truck needs to be properly marketed to help you expand your audience and keep existing customers coming back.

With that in mind we wanted to cover some tried-and-true ideas to help you take your marketing to a whole new level.

Brand Excitement Is Job #1

Back in the day when food trucks business was in it’s infancy and competition was low, simply BEING a colorfully designed food truck gave you the “it” factor that can drive food truck sales nowadays through the roof.

Although competition has increased dramatically in recent years, there are still plenty of things you can do to create excitement in your brand.  Unique food packaging with your logo on food packaging is a great way of creating a stronger association between your brand and delicious food in the customers mind.

Be Where Your Customers Are

Another way of increasing brand awareness is to:

  1. Know who your customer are and…
  2. Catering at events that your customer go to.

Try to think of associated customer types and predict where they will be as well.

People are more likely to purchase items from brands they know and trust, so the more events and locations you travel to, the more people will see your truck and the more your brand awareness will grow.  Your truck is like a moving billboard, it has your logo on it and should be instantly recognizable.

Get Online

The online world is growing increasingly important for all businesses as it allows you to connect more intimately with your customers.  Having an email list, adding to that list, and keeping the list supplied with on-topic content is an absolute must.

Your customers have given you their email, make sure you do them the service of providing interesting content that they can use.

For your social media platforms, you should develop an engagement plan stating things like what type of content you will be posting, how often, and how you will determine the success of the post. For example, you might want to post videos describing how your tasty meals are made, posting them once a week and aiming for a thousand views. You should also encourage customers to follow you on social media to make sure they see your mouth-watering posts.

While not for everyone, we’ve had some really great success with Facebook Messenger.  This tool is similar to a text message because it grabs the customers attention, it is also relatively easy to set-up and works great for food delivery business.

You should can also respond to customer questions on Facebook Messenger, creating a one-on-one dialogue.

Keeping Your Food Interesting

Finally, you should change your menu regularly. This is great for two reasons. Firstly, it allows you to experiment with food ideas. It will allow you to replace items that don’t sell well. It will also let you use seasonal ingredients, which should be cheaper to purchase.

Secondly, it will keep your customers coming back. If every season you change your menu, they’ll always be something new for customers to try.

Wrapping Up…

The mobile food space is full of businesses, including plenty of well-established international companies. However, by marketing your truck effectively you can stand out from your competition.

This article has examined three great ways to market your food truck. These were; using social media, creating more brand awareness and changing your menu regularly. As with all marketing you should inject your own personality and have fun.

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