Author Archive for: 707HarquinFealtyBlog

Fealty Harquin

About Fealty Harquin

In the matter of 10 years, food trucks have gone from: “Hey that’s cool..what that?” to an everyday part of our dining experience Demand for food truck food is up, and so is competition. As a food truck business its more important than ever to standard out from other mobile food business, and one that […]
Rate this item
(0 votes)

In the matter of 10 years, food trucks have gone from: “Hey that’s cool..what that?” to an everyday part of our dining experience

Demand for food truck food is up, and so is competition. As a food truck business its more important than ever to standard out from other mobile food business, and one that you may be overlooking is the design of your food truck.

Some people don’t think too much about aesthetics but it is just as important as it carries your food truck business name. Additionally, visually attractive food trucks have more chances of new customers than regularly designed ones. 

Design Does Matter

Some people don’t really care about the design as long as the food served is great, right? Well, that may be true for some, but if people don’t know you serve great food, they wouldn’t come anyway. Would you risk passing on the opportunity of having a potential customer just because you can’t entice them to try your food? Well, you shouldn’t. 

The thing is, you first have to feed the eyes before the taste buds and the stomach. That’s not only true for the design of your food truck but also for the presentation of your food. Instagram-worthy food has a better chance of developing a fanbase because people see it, get curious, try it and get hooked. 

How To Design Your Food Truck?

There are different ways on how to design your food truck. The final design of your food truck will greatly depend on what you serve and your theme. Here are a few ideas that you should try. 

Color Selection

Although you might catch more attention using bright colors, using all the bright colors may not be ideal. It would be best to pick a bright color then use other complementary ones for a more harmonious appearance. You may even add another bright color contrast but let’s not get overboard here. 

Interesting Fonts

Another way to design your food truck is to make use of interesting yet easily understandable fonts. Your typography and size does matter here. It’s great if you can find a unique one but make sure customers won’t get a headache trying to understand what’s written in your menu or figuring out what your food truck business is called. 

Use Of Graphics

Some people don’t easily remember names. They may forget your food truck name even if they really loved your food. What if they loved your food so much that they want to recommend it but forget your food truck name? Your location is great but what if you’re in a food park with other food trucks? Here is where your graphics can help them give you an identity. 

Additionally, you can also attract more people with the graphics that you use. If you are a taco shop, you can certainly make use of taco-looking graphics. However, make it unique so you stand out. You can use humor to make your design more unique. Try adding a goofy face on it or a mustache.

Outsourcing A Design

If you don’t think you are creative enough or if thinking about your design gives you a headache, you can outsource your design. Carefully select a designer to work with. Designers will help you create the design but you should tell them what you want if there are specifics. They can also design better with your direction. 

Read More
Buying a food truck is an investment. However, it shouldn’t be done at a whim. If you are thinking about starting a business and buying a food truck, it would be best to come up with a plan first. That will help you better succeed at the food truck business. It will also help you […]
Rate this item
(0 votes)

Buying a food truck is an investment. However, it shouldn’t be done at a whim. If you are thinking about starting a business and buying a food truck, it would be best to come up with a plan first. That will help you better succeed at the food truck business. It will also help you be better prepared for the challenges that might come your way. 

Let’s face it some people fail with their food truck business but that isn’t true for all. Many still succeed and make their business thrive even at challenging times. There are a few common reasons why food trucks businesses fail and we are going to focus on that today. By knowing what they are, you can avoid them and have an increased chance in achieving success. 

Wrong Product Choice

One of the main reasons why a food truck business fails is because of choosing the wrong product. When the right products are chosen, the business could easily take off and thrive. However, wrong product selection would also cause the business to fail and all the efforts to be wasted. 

The best way to make sure you choose the right product is to do your research. You have to know what products are in demand. You also have to focus on your target market. Make sure you know the kind of people that are likely to pass by your food truck and buy from you. One simple way of doing your research is to observe what food trucks or stalls are having the long queues in your area. 

A Weak Identity

In order for your food truck business to thrive, you have to make a name for yourself. That would be a lot easier if you name your food truck in relation to what you are selling. This is not only true for the name but also for the kind of dishes you serve. If you are already serving Mexican dishes then suddenly changing into Chinese cuisines the next week, people could get confused. 

Although you can add entries to your menu, drastically changing it over and over for a shorter period of time could confuse people. Some may get excited with the surprise you have to offer for this week but there are also some who would be disappointed that their favorite dish is no longer being served. 

Poor Presentation

Are your products Instagram-worthy? Even if it is not, it still should look presentable. The first thing that people will see is how you present the food. Making the food look good will better pool people to taste your product. 

Presentation isn’t only true for the food you serve. Your food truck should also be presentable. Even if it is not brand new, you should still make sure that it is clean and attractive. Look at your menu, the face of your food truck, the area where you prepare food, the area where you receive payment and just your whole truck.

Overspending On Start-up Equipment

It is great to have a positive attitude but sometimes food truck owners also fail when they overspend on their start-up equipment. It’s great if you can afford all those equipment but do you really need them all at once?

It would be best to start with the basics then upgrade as your business grows. In that way, you’ll also be able to focus on what equipment to upgrade because they are the most useful. Avoiding overspending will also help make sure that there is still money left in the cash flow to run the business.

Participating At The Wrong Events

Although there aren’t plenty of festivals and events as of the moment due to the pandemic, choosing the wrong one to go can still lead to failure of food trucks. Not all events are great for food truck businesses. Before you make your food truck part of any festival or event, it is first best to do some research. Will the people in that event want your product?

Quitting Too Early

Sometimes, food trucks fail simply because of choice. Some owners become impatient because business doesn’t seem to be picking up immediately. You must remember that the food truck business is just like any other business. It also needs time to develop. It needs time for people to know about you and for you to thrive. 

Some food truck businesses do immediately see results but most do not. Don’t be disheartened immediately just after a few months. If you are confident that you’ve done your research and made a good plan, then maybe all that it needs is more time. Give your food truck business enough time to be established. 

Read More
In this time of COVID, contact-less transactions are preferred and that means mobile payments have also seen an increasing number of users. As a food truck business owner, this technology is a great addition especially if you find the younger generation as the bulk of your customers. Mobile POS (point of sale) systems are great […]
Rate this item
(0 votes)

In this time of COVID, contact-less transactions are preferred and that means mobile payments have also seen an increasing number of users. As a food truck business owner, this technology is a great addition especially if you find the younger generation as the bulk of your customers.

Mobile POS (point of sale) systems are great but before you go into them, you must first have a clear understanding of it. Otherwise, it will just be a cause of confusion and stress for you, your workers, and your customers. 

(more…)

Read More
While literally every business on the planet has been affect in some way, shape, or form by the coronavirus pandemic, it could be argued convincingly that the restaurant business has received the brunt of the been impact. A night out dining has always been, at it’s core, about going out and being seen in public. […]
Rate this item
(0 votes)

While literally every business on the planet has been affect in some way, shape, or form by the coronavirus pandemic, it could be argued convincingly that the restaurant business has received the brunt of the been impact.

A night out dining has always been, at it’s core, about going out and being seen in public. It is essentially a social activity that cannot be truly realized with mandated masks, social distancing, and an ever-present guilty feeling of being out in public during COVID-19.

(more…)

Read More
Whether you want to take your franchise to the next level or you just want to start with a food business, running a food truck is a great choice. However, you just don’t start the business by finding a truck, cooking, and serving the food. As with any food-related business, there are federal, state, and […]
Rate this item
(0 votes)

Whether you want to take your franchise to the next level or you just want to start with a food business, running a food truck is a great choice. However, you just don’t start the business by finding a truck, cooking, and serving the food.

As with any food-related business, there are federal, state, and local regulations you have to follow as well as permits and licenses that you have to obtain. 

Permits and licenses will vary depending on where you want to operate. Although you’ll be spending on permits and licenses, getting them before you operate saves you from paying fines. Also, the permits and licenses make your business legal. 

(more…)

Read More
Franchising is a good system for expanding one’s restaurant business, and the key to a successful franchise is trust. The franchise owner and the local operator needs to have a good relationship so that they can both help each other in establishing the business and extending the franchise service to that locality. In today’s competitive […]
Rate this item
(0 votes)

Franchising is a good system for expanding one’s restaurant business, and the key to a successful franchise is trust.

The franchise owner and the local operator needs to have a good relationship so that they can both help each other in establishing the business and extending the franchise service to that locality.

In today’s competitive world, franchisors also need to always be innovative. One way to do that is to consider or look into the possibility of using food trucks. Food trucks are very popular today and the masses have come to accept them although there are still some who don’t like them. 

(more…)

Read More
Are you ready to join the food truck industry? Have you asked yourself all the essential questions before deciding? It’s not yet too late to own one and having one is a great idea to start your food business. Also, a food truck is a great addition to your current restaurant. It can help you […]
Rate this item
(0 votes)

Are you ready to join the food truck industry? Have you asked yourself all the essential questions before deciding? It’s not yet too late to own one and having one is a great idea to start your food business. Also, a food truck is a great addition to your current restaurant. It can help you expand your business and your reach.

With all the benefits that you can get out of purchasing a food truck, it is no surprise that many people want one. But before you purchase a food truck, there are some things that you should look for and they include the following…

(more…)

Read More
We love our food truck, and we especially love our fellow food truckers! And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great! For business owners the proliferation of mobile food businesses means that we’ve got to step up […]
Rate this item
(1 vote)

We love our food truck, and we especially love our fellow food truckers!

And thanks to strong demand and a hungry public, there seems to be more and more food truck owners every year – which is absolutely great!

For business owners the proliferation of mobile food businesses means that we’ve got to step up our game every year and differentiate ourselves to keep up with the increased competition.

While food truck marketing is more of an art than a science, we’ve learned over the years that a unique theme can set your food business apart from others, especially if you food quality matches your unique-ness.

So where to start?

(more…)

Read More
Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough. But did you know that you can take your success a step further simply by using food trucks? Why Should You Use Food Trucks? Makes You Mobile Being mobile makes it a whole lot easier for you […]
Rate this item
(0 votes)

Having a thriving restaurant is pretty amazing especially during this day and age when the competition is tough.

But did you know that you can take your success a step further simply by using food trucks?

Why Should You Use Food Trucks?

Makes You Mobile

Being mobile makes it a whole lot easier for you to reach customers. Bring your food truck to a festival so more people can discover you. If they loved your food, you may see them in your restaurant even if they need to travel just to dine in.

(more…)

Read More